Boss Pure by Hugo Boss was launched in 2008. Boss Pure is a sophisticated, fresh scent for men. Pure is designed to represent the purity and freshness of water with strong refreshing notes. It is a fragrance composed of luminous sunny citruses blended with woody notes. The bottle is simple, with straight square lines, transparent and filled with blue coloured fragrance.
Hugo Boss was launched in 1985 and became known with both its sporty range of Boss lines and also its cooler and sophisticated Hugo products.